The Problem Of Innovation

It all starts with WHY!

DCulberhouse

The thing about innovation, more often than not, it finds you…before you find it.

The best innovations are usually not something we go out of our way to search out and find.  Rather, most often, innovation finds and reveals itself to us.

Not because we are smart, not because we are clever, or imaginative, or creative, or interesting, or even knowledgable…but, because we are willing to ask the question.  Why?  We are willing to ask why something is the way it is.  And it is that question, that why, that we just can’t seem to get past.  It nags and pesters at us.  It clings to us and won’t seem to leave us or our consciousness alone.  Continuing to pull at us until we finally find ourselves willing to do something about it.

Innovation often begins its journey as a question…

Many people ask why everyday.  And it never leads…

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